Wednesday, October 20th, 2021 8:30am – 10am PST
Strategic Marketing for Federal Government Contracting: How to Make Your Business Known and Building Relationships (Part 1)
Many companies use their commercial messaging and marketing collateral for government agencies and hope it will resonate BUT IT WILL NOT! The government has entirely different requirements and objectives versus a commercial buyer. Take time to understand agency goals and challenges, listen in to learn more about re-working your message so it captures the attention of the decision makers.