What are business certifications?
Many business owners are unaware of certifications and the potential benefits that a business can receive through certification. As a business owner, understanding the benefits of business certification may be the “secret sauce” to increasing sales and revenue for your company.
What are the benefits of certification?
One of the key benefits is providing an edge to your business when seeking contracts. Many businesses and municipalities have a specific number of contracts, either in dollars or percentages they need to award to certified firms. Obtaining certification is the only way to gain access to these contracts that are exclusively available and set aside to certified firms and can also limit competition. There are intangible benefits from resources and mentorship programs, to workshops, seminars and national conferences.
Certifications also serve as a valuable marketing tool as many governments and corporations have databases that include all firms which larger companies utilize to find certified firms to do business with.
What are the types of certifications?
There are various types of certification programs. Whether a business is woman owned, minority owned or veteran owned, there are certifications that are specific based on gender, ethnicity or as a veteran. There are also other certifications that are government specific whether a company is looking to do business on the local, state or federal level.
The process to apply for these certifications can be overwhelming and intimidating. Nevada Business Advisors is here to assist your company through this process.